Mobile App Paywall Conversion Benchmarks (2026)
In 2026, hard paywalls convert at a median 10.7% trial-to-paid by Day 35 versus 2.1% for freemium, and weekly-plus-trial plans drive the highest 12-month LTV. The biggest mistake is treating 'hard vs soft' as the question — the real levers are where on the user journey you charge, the trial offer, and the cadence that maximizes LTV per cohort.
The numbers that matter
Weekly plans now drive the majority of subscription revenue, and long trials (17-32 days) convert far better than short ones.